American burger chain BURGER KING®arrives in Amritsar
Amritsar, December 29, 2015: BURGER KING®, the American burger chain is all set to launch its first store in Amritsar on 31st December 2015 at Novelty Mall, Novelty Chowk at Lawrence Road. With the opening of this outlet, BURGER KING® will now operate six restaurants in Punjab with outlets at Chandigarh, Ludhiana, Jalandhar, Amritsar and Zirakpur.
Commenting on the launch, Mr Rajeev Varman, CEO, BURGER KING®India said,‘We have been receiving an overwhelming response from Punjab and we look forward to serving our much loved burgers especially our signature -WHOPPER®to our guests at Amritsar.
He added “India is a unique market. The taste palates though is experimental, mostly people like to savour the taste they are brought up with. That is why we have created an entirely new menu for India. We have 6 vegetarian patties made from entirely different base materials, six options in chicken and one with mutton. The vegetarian and non-vegetarian mix of products is 50:50. We did a complete tour of several cities with a senior team, in places like Chennai, Ahmedabad, Amritsar, and Lucknow down streets. We started the product development process from scratch — we did not carry products from abroad but carried concepts and the cooking platform and ethos that BURGER KING® is known for.”
Apart from the flagship WHOPPER®, which is available for Indian consumers in Veg,Chicken and Mutton variants,the brand also hason offer a very unique and tasty Chicken Tandoor Grill burger and chicken Keema burger both being favourites across markets. In its endeavour to offer unique and great tasting products to customers, the brand has recently introduced The Bigg Boss WHOPPER®across all markets. The Big Boss WHOPPER® has been introduced as a special edition limited period product to commemorate Burger King India’s first anniversary. Apart from an eclectic menu, BURGER KING® also has a very easy upgrade to combo pricing that helps customers enhance their dining experience. Guest at BURGER KING® can upgrade any burger to a combo including fries and a fountain drink at just INR 50 across the menu.
The unique appeal for BURGER KING® lies in the quality where the brand is conscious of its standards and uses 100 percent protein like chicken and mutton to form the patties and uses pulp of real fruit in its shakes. The quality is reflected clearly in the superior taste and helps the brand live up to its promise of ‘Taste is King’.
About the Burger King
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world’s largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visitthe BURGER KING® brand website at www.bk.com or follow us on Facebook and Twitter.
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Ritu – PR 24×7 Network Ltd.