The programme to be aired on Discovery Kids in November

Over 13,000 students participated in the Discovery Kids & WWF-India’s Wild Wisdom Quiz 2014,

India’s biggest wildlife quiz. This year the quiz focused on ‘Forest Biodiversity’ and aspires to

spread awareness of the increasing importance of conserving our forests!

New Delhi, October 1st 2014: The Wild Wisdom Quizin its seventh year reached out to over

15,000 schoolsand saw enthusiastic participation from over 13,000 students across 30 cities

in the country.Organised by WWF-India in association with Discovery Kids, this year the quiz

introduced new categories- a Junior Level Quiz (for classes 3 to 5),a High School Online Quiz

(for classes 9 to 12), in addition to the Middle Level quiz (Classes 6 to 8).

The National Finals were conducted for the Middle School level today at the WWF-India

auditorium in New Delhi. This year’s Wild Wisdom Quiz was won by Aaron Dev Jose and Pooja

Bijoy of L’ecole Chemnaka School, Trivandrum, followed by Jeevesh C. and Vignesh SK of Vidya

Niketan School, Chennai and Arnav Gupta and Aniket Mishra of Arwachin International School,

Delhi in second and third position respectively.

This year, WWF-India partnered with Discovery Kids to host the quiz, which will also be aired

on the Discovery Kids channel in mid-November. The Wild Wisdom Quiz is supported by the

Ministry of Environment and Forests (MoEF) and Central Board for Secondary Education (CBSE)

and recognized as a Continuous and Comprehensive Evaluation (CCE) activity.

Supported by Perfetti-Mentos as Presenting Partner and Canon Pixma as Imaging Partner;

the quiz aimed at educating the children about forest biodiversity. This theme was chosen in

keeping with the ‘Decade on Biodiversity’, as declared by the United Nations.

Ms. Mita Nangia Goswami, Director, Environment Education at WWF-India said “The Wild

Wisdom Quiz is a knowledge event that provides an interactive platform for students to learn

about our country’s rich biodiversity and gain inspiration to conserve it. We are a young nation

and we believe that Wild Wisdom will educate, empower and motivate our children while

working towards the national goal of a sustainable future.”

Rahul Johri, Executive Vice-President and General Manager – South Asia and Head of Revenue,

Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific, said, “Discovery

Kids stimulates learning and imagination of children through on-air programmes and on-
ground initiatives such as Wild Wisdom Quiz 2014. The nationwide quiz aims to create a

strong connect amongst students towards nature and wildlife. Such initiatives help children

in understanding the importance of our environment and the role that all of us can play in

conserving it.”

The winners of the Wild Wisdom Quiz 2014 have won a trip to a Nature Camp in Rishikesh,

where they will get to indulge in multiple adventure sports and take part in nature-related

activities. Supported by Adventure Nation, the camp will allow the students to experience

nature in all its wonder.

About WWF-India

WWF-India is one of the largest conservation organizations engaged in wildlife and nature

conservation in the country. It has an experience of over four decades in the field and

has made its presence felt through a sustained effort not only towards nature and wildlife

conservation, but sensitizing people by creating awareness through capacity building and

enviro-legal activism.

It is a part of WWF International, which is one of the world’s largest and most respected

independent conservation organizations, with over 5 million supporters and a global network

active in over 100 countries. WWF’s mission is to stop the degradation of the earth’s natural

environment and to build a future in which humans live in harmony with nature, by conserving

the world’s biological diversity, ensuring that the use of renewable natural resources is

sustainable, and promoting the reduction of pollution and wasteful consumption.

For more information about the Wild Wisdom Quiz, log onto http:/ /quiz

About Discovery Kids

Discovery Kids lets children explore their awesome world and ignite their natural curiosity

by providing content that is fun and enriching for growing children. The channel stimulates

learning and imagination, and provides a safe environment that parents can trust. Discovery

Kids offers its viewers a world of endless possibilities through informative and entertaining

programming that explores adventure, nature, science, wildlife, history and technology.

Launched in Asia-Pacific on April 2, 2012, Discovery Kids is currently distributed to 28 million

subscribers in the region. For more information, visit Discovery Kids at

This e-mail, and any attachment, is intended only for the person or entity to which it is

addressed and may contain confidential and/or privileged material. Any review, re-transmission,

copying, dissemination or other use of this information by persons or entities other than the

intended recipient is prohibited. If you received this in error, please contact the sender and

delete the material from any computer. The contents of this message may contain personal

views which are not the views of Discovery Communications, Inc.

For more information on the Wild Wisdom Quiz, please contact:

Ms. Mita Nangia Goswami, Director, Environment Education, WWF-India


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