Daawat introduces Chef Secretz – A new range of Specialised Basmati Rice


Daawat continues to excite the world of food lovers everywhere with the launch of its new Chef Secretz range of Basmati rice. Chef Secretz –includes of 3 different ranges of basmati rice namely Royal XXL , Special XL and Popular L. All three ranges have been developed with healthy eating in mind and are   perfect for adventurous cooks for variety of Indian recipes! 

Royal XXL comprises of delicious wholegrain basmati rice with the longest rice grain in the world. It is hygienically processed,non-sticky and aromatic in nature and is ideal for Hyderabadi Biryani.Special XL comes packed with tasty pure basmati rice that has fluffy and extra-long grain. Ideal for biryanis and pulaos, the grains are hygienically processed and consistent in quality. The last is the Popular Lthat is delicious and economical basmati rice. The rice is fluffy and non-sticky in nature and has long grains, ideal for mass catering and for dishes like Jeera Rice, Fried rice, tomato rice etc.

The entire range of Chefs Secretz is specifically aligned for HoReCa channel














About LT Foods Limited

L T Foods Limited, with a vision to ‘create value across agri-food chain’, was incorporated in the year 1990. In a span of over thirty years the company has transitioned from a branded grains provider to a global packaged food company. The company is largely known for its high standards in hygiene, quality and healthy food products making it the second largest branded rice player in India under the brand name DAAWAT, Heritage, and Chef’s Secretz etc.

Currently, LT Foods has a presence in more than 50 countries through its flagship brands including US, Europe, Middle East, Australia, New Zealand and ground presence in US and Middle East. The company’s brands are present across leading retail chains. The company further strengthened its presence in the global market with the acquisition of Kusha Inc. in 2007 together with a leading brand called ‘Royal’. Today Royal occupies more than 40% market share in the US market in the Basmati Rice.

While maintaining its core focus on rice, the company has diversified into five verticals i.e. Rice, organic Foods, Infrastructure, International Trade, Consumer Foods and Food Ingredient.





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June 12, 2014 · 9:54 am

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